| 11 March 2021
NBCUniversal International’s reality on-demand OTT platform hayu has tapped AWS services to enable greater personalisation data analysis an ensure international viewers have access to new episodes of their favourite programmes on the same day as their US broadcast.
Launched in the UK, Ireland, and Australia in 2016, the hayu service is now available in 27 countries across a full variety of mobile, tablet, and TV devices, as well as the web. The service, from NBCUniversal International, provides more than 8,000 episodes from more than 300 of the best reality shows.
Targeting viewers who are fans of the reality genre, hayu offers over 8,000 episodes of reality TV content including all seasons of Keeping Up With the Kardashians, from the very beginning to the upcoming final season, as well as its spin-offs – along with numerous other franchises, including the popular The Real Housewives, Below Deck and Million Dollar Listing franchises. The service also offers a variety of unscripted sub-genres in English language including: home and design, dating, cooking, crime and fashion. And, subscribers don’t have to worry about spoilers as the vast majority of US shows are available on hayu the same day as their US broadcast.