HOMBRE1 | Hennessy Teams Up With Acclaimed Artist Refik Anadol For New Hennessy VSOP Privilège Bottle Design

 Refik Anadol to create a temporary masterpiece celebrating the respected
V.S.O.P Privilège blend – now available in selects markets. Using 3D data mapping, Anadol interpreted and transcribed the
Hennessy Tasting Committee’s emotions into the color, shapes, reliefs and textures that appear on the bottle. A sharable digital platform is available via a QR code on the bottle and through an interactive retail experience, designed by the artist.
Hennessy V.S.O.P Privilège boldly recasts its savoir-faire in an unexpected new dimension. In a groundbreaking collaboration, Hennessy welcomed the pioneer and acclaimed media artist and director to its historic seat in

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