processing company in seattle. after reading a study on happiness, decided to over the next three years raise the salary of his lowest paid employee to a minimum of $70,000 a year. >> everyone in here, you might be making $35,000 a year right now, everyone in here will definitely be making $70,000 a year. and i'm super excited about that, so -- >> new york times points out price would pay for the wage increase by cutting his own salary from nearly $1 million to $70,000. and using 75 to 80% of the company's anticipated $2.2 million in profit this year. i spoke with him earlier, i began by asking if this was a publicity stunt? >> you know, the thing i care about most are our clients. they're the ones that have been with us for the last 12 years. really our whole business is based on values, and treating