The biggest loss that Kabeer Biswas, 35, had been facing since co-founding delivery and e-commerce company Dunzo in 2015, was not being able to follow his passion for reading. But since the outbreak of the pandemic 12 months ago, Biswas has been able to read a lot of books. These include: "No Rules Rules: Netflix and the Culture of Reinvention", "The Hard Thing About Hard Things", and "Misbehaving: The Making of Behavioral Economics", which was recommended to him by an executive at Google, which is an investor in Dunzo.
The goal behind Biswas reading such books is self-improvement and understanding consumer behaviour. Since last year, Biswas has also witnessed a shift in consumer behaviour and a robust level of growth in Dunzo’s business, as the coronavirus pandemic accelerated the adoption of e-commerce in 2020. An increasing number of consumers are shopping online with greater frequency.