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KKR’s latest investment in Asia that supports industry-leading companies enabled by technology
BEIJING–(BUSINESS WIRE)–Leading global investment firm KKR today announced that KKR has invested in Adopt A Cow, a fast-growing, direct-to-consumer dairy company in China that integrates digital solutions into its core operations. Adopt A Cow’s new funding round was co-led by KKR and DCP Capital.
Founded in 2016, Adopt A Cow primarily produces and sells its pure milk, yogurt, cheese sticks and milk power products and has quickly become a trusted high-end dairy brand in China, thanks to its vertically integrated business model covering alfalfa growing, dairy farming, milk processing, and technology-enabled marketing. Over the past five years, the company has become one of the fastest growing direct-to-consumer brands in China, and has accumulated more than 10 million loyal customers.