Lack of Interest in Autonomous Driving Features Not Only Down to Trust, Finds Strategy Analytics – Consumer Electronics Net

3 months ago
BOSTON–(BUSINESS WIRE)–
Strategy Analytics – A lack of trust is not the only contributing factor to the lack of widespread interest in automated driving/parking. The user experience of autonomous vehicles (AV) has many facets; consumers’ hesitance with AVs extends to usefulness and usability. Some autonomous driving features simply cannot replace the joy experienced when driving.
A new report from the Strategy Analytics’ In-Vehicle UX (IVX) service, “Consumers and Automated Driving: Looking Beyond Trust”, surveyed car owners in China, the US, and Western Europe regarding their interest in automated parking and driving features. Interest in automated features shows signs of a rebound, but mere exposure to autonomous technology will not be sufficient to address the myriad of consumer concerns.

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