Less is more? Consumers have fewer choices as brands prune offerings to focus on best sellers

Many businesses decided less was better and justified the limited selection of items for sale by asserting that shoppers don't want so much choice. It's also more profitable for companies

Related Keywords

Little Falls ,New Jersey ,United States ,Connecticut ,New York ,Tennessee ,Paco Underhill ,Tom Kingsbury ,Kimberly Ribeiro ,Eric Otoole ,Toddj Vasos ,David Berliner ,Sheena Lyengar ,Mark Lepper ,Bob Friedland ,Odwalla ,Edgewell Personal Care Co ,Diet Coke Feisty Cherry ,Banana Boat ,Wet Ones ,Dollar General ,General Motors ,North America ,Open Pit , ,