Marketers from Uber, TSB, Direct Line and more share key trends for 2021
Marketers from a host of brands highlight the trends that will impact marketing and their role next year.
Keith Gulliver, head of brand, content, transformation and social, TSB
“Mass personalisation will become more of a reality. Although I cringe when I hear it because it feels like one of those things I’ve heard over and over again for so many years and no one has ever effectively delivered it, it feels like from a tech point-of-view it’s there. Now, it’s more about how culturally do you deliver it effectively?