Neutronian and Eyeota Launch Data Quality Certification Initiative

Neutronian and Eyeota Launch Data Quality Certification Initiative
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Provides marketers with data quality transparency. Bombora, ShareThis, and Affinity Answers first to be certified in respective categories.
Marketers need to have confidence and trust in the data they and their agencies are purchasing on their behalf that goes well beyond price & performance.
REDWOOD CITY, Calif. (PRWEB)
January 12, 2021
Neutronian, a pioneer of independent data quality certification, and Eyeota, a leading global data platform, today announced the launch of a data quality certification initiative within the Eyeota Data Marketplace designed to give marketers transparency into the data quality powering ad campaigns. Along with the launch, the companies announced the first group of data suppliers to have completed Neutronian’s quality certification program within the Eyeota Marketplace, including Bombora in the B2B intent category, Affinity Answers in the social affinity category, and ShareThis in the interest category.

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