PlayUp Acquires The Roar and AthletesVoice, Eyes IPO
02/01/2021 | 05:50pm EDT
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Sydney, Australia (ABN Newswire) - Premium entertainment and technology group, PlayUp Ltd., today announced the purchase of Australia's leading fan and athlete media platforms, The Roar and AthletesVoice.
Since developing Australia's first pay-to-play Daily Fantasy Sports (DFS) platform in 2015, PlayUp has become the number one DFS provider in Australia and the country's fastest growing wagering brand.
With over 300,000 registered clients generating annual turnover in excess of AUD$270m, PlayUp is now launching its own media and content marketing division to create a fully immersive entertainment experience for its users. The broadened offering comes at a time when the company is defining its go-to-market offering for expansion into the North American online wagering market, where it has secured licensing in multiple states.