RSAs vs ETAs, how, when, and why PPC experts use them
An analysis of more than 5,600 Google Ads accounts.
Frederick Vallaeys on December 14, 2020 at 8:00 am
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Brad Geddes and I recently debated whether Responsive Search Ads (RSAs) or Expanded Text Ads (ETAs) are better during our SMX session this month with Ginny Marvin.
When I agreed to debate the superiority of Responsive Search Ads (RSAs) and Expanded Text Ads (ETAs) at SMX with Ginny and Brad, I knew I needed to show up prepared.
And what research could be better than digging into the results of the work of some of the world’s most clever PPC experts? So, I asked my team at Optmyzr to dive into our usage data to help answer this question.