This Google Ads script uses GPT to summarize account performance
Use this script to provide GPT with facts about your account and get a performance summary that can be shared with clients and stakeholders.
Source: searchengineland.com
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A Google Ads script that uses GPT to write RSAs
This script can help you leverage GPT's API to use the maximum number of RSA assets and, in turn, boost your paid search campaigns.
Source: searchengineland.com
Frederick Vallaeys
Frederick Vallaeys is an author at Search Engine Land.
Source: searchengineland.com
RSAs vs ETAs, how, when, and why PPC experts use them
RSAs vs ETAs, how, when, and why PPC experts use them An analysis of more than 5,600 Google Ads accounts. Frederick Vallaeys on December 14, 2020 at 8:00 am More Brad Geddes and I recently debated whether Responsive Search Ads (RSAs) or Expanded Text Ads (ETAs) are better during our SMX session this month with Ginny Marvin. When I agreed to debate the superiority of Responsive Search Ads (RSAs) and Expanded Text Ads (ETAs) at SMX with Ginny and Brad, I knew I needed to show up prepared. And what research could be better than digging into the results of the work of some of the world...
Source: searchengineland.com