RSAs vs ETAs, how, when, and why PPC experts use them An analysis of more than 5,600 Google Ads accounts. Frederick Vallaeys on December 14, 2020 at 8:00 am More Brad Geddes and I recently debated whether Responsive Search Ads (RSAs) or Expanded Text Ads (ETAs) are better during our SMX session this month with Ginny Marvin. When I agreed to debate the superiority of Responsive Search Ads (RSAs) and Expanded Text Ads (ETAs) at SMX with Ginny and Brad, I knew I needed to show up prepared. And what research could be better than digging into the results of the work of some of the world’s most clever PPC experts? So, I asked my team at Optmyzr to dive into our usage data to help answer this question.