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In entertainment industry terms, the latest collaboration by longtime friends Seth Rogen and Evan Goldberg — the U.S. rollout of a cannabis and lifestyle brand called Houseplant — was a blockbuster.
The demand for the homewares, which included Rogen-designed ashtrays, was so high last month that the website had to be temporarily shut down. And the three Rogen- and Goldberg-endorsed strains of weed available exclusively through the Amuse delivery service and limited to the L.A. area sold out within three hours of their March 11 launch.
More than a month later, Houseplant is set to dramatically expand retail availability of its cannabis products beyond Los Angeles and into brick-and-mortar dispensaries around the state, a rep for the brand has shared exclusively with The Times. (Houseplant’s home goods are still currently available online only.)