BusinessWorld
April 30, 2021 | 12:06 am
While Pixarâs groundbreaking
Toy Story often achieves plaudits for the shot in the arm it gave Hollywood animation in the mid-1990s, itâs impossible to ignore the influence of DreamWorksâ 2001 computer-animated hit
Shrek. The grubbier and more sarcastic sibling to Woody and Buzz,
Shrek was a milestone for American cartoons that paved the way for a unique brand of animated anarchy and sardonic irreverence that still holds sway across the industry today.
Back in 2001, animationâs digital revolution was slowly but surely gaining momentum. In the US alone, the first
Toy Story in 1995 was followed by Pixarâs insect-themed epic