When consumers switched to home deliveries and “digitized” their lifestyles during the pandemic, it led to a surge in e-commerce sales and thus, also, in Huboo raised a further £29 million ($36.6 million) from existing investors including Ada Ventures and Maersk. There’s also been further, unspecified, debt investment from HSBC and Blackrock. This means it’s now raised a total on £122 million ($154 million) in equity.