May 15, 2021
Mo Yun became a music uploader in 2018, and also promotes hanfu, a style of clothing in ancient China. She is one of a growing number of young people who have left traditional jobs for new professions powered by social media and online marketing.
Bilibili
Jin Qu is a fashion appraiser. He rates brands on their prices, fabrics and production quality - and all on social media.
The 36-year-old says he helps consumers make informed decisions when it comes to buying clothes. "Some new brands have good quality products, but no one has ever heard of them," he says. "Some sell for inflated prices because of celebrity promotions. Some claim they have the latest fashions, but were [actually] trendy three decades ago."