On a Typical Day
Tobi Lütke
Here’s the honest answer: obviously I have a schedule and people helping me manage my
time, however, I think a lot about where to devote my attention. In this way, there is
no typical day.
My attention is the most liquid and valuable resource that I have. Even back in the day
when Shopify went public, I spent a good deal of time pre-selling the various investors.
During meetings, I would say, “Hey, I'm here, and we've been doing this roadshow, but I
actually spend a lot of my time on the product.” This was to set expectations because I