all the conventions and regulations. and that was an experience that showed us that we need to pay attention to all the details everywhere. a recent poll suggests people supported the prime minister's bid to curb climate change, but weren't prepared to pay more than £5 extra a week in tax to fund the policies. another poll suggests only 7% of people in this country thought families like theirs should be funding green transformation. sima kotecha has been to dudley to test the public appetite for self sacrifice to save the planet. ian, how worried are you about the climate, from 1—10? i'd say about four. you're very worried, so how many out of ten? about nine. nine. i'm extremely worried. so ten? yes, definitely. going vegan, for example — are you more likely, less likely,