>> "cheers." >> it's a dangerous slot because they are handing you the biggest audience there is. if that audience starts watching you and goes i hate this, you're dead. >> my mother caught me. >> caught you doing what? >> you know. >> the episode that is superimportant in the trajectory of "seinfeld" is the contest. >> i am never doing that again. >> it was predicated on a real contest that larry david had been part of. >> seeing who could go the longest without masturbating. >> but are you still master of your domain? >> i am king of the county. >> but what also should be n noted. elaine is in the contest. >> john f. kennedy, jr. >> and that, i think, was a bold statement at that time. >> hang on. hang on. >> jerry was dating marla, the virgin. >> let's go in the bedroom. >> really? >> that was an episode that doubled its audience while it was airing because people were clearly getting on the phone and