>> in 1971 there was an article in the new york times that estimate more than 70 million americans were acting in solidarity with this boycott. i think the idea of that boycott was not so much to harm the grape and lettuce growers in california but you really raise awareness about problems that migrant laborers were facing, very, very bad work conditions and dangerous conditions, unhealthy conditions. and to get americans to be concerned about something that most people you go into the grocery store, your grace or your lettuce looked beautiful, you don't necessarily think about the connection between you and the person who grew those, and the pesticides that might be harming them and their children, and the whole idea of that boycott was to really get america concerned about that. that was an example of a boycott that succeeded. the internet has made it much easier for people to get together across big distances and organize boycotts. so if you look online you discover hundreds of boycotts that are going on as we speak. about every year or two there's a boycott that kind of captures the american