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Things. Any book where there is a high advance i am involved in the acquisition and i look over what everyone is doing and offer suggestions but i am there really to make sure that the things the Company Provides the publishers help them do their job better and help them find those audiences and communicate to them. Guest i manage the editors, the publicity, the marketing, foreign rights and oversee the birthing of the books into the world. Host so you have some editorial duties and business side duties, correct . Guest absolutely. The idea is to publish the authors as successfully as possible. Host you publish about a hundred books a year . Guest we are the Flagship Division and publishing 130 this year. It is a range of authors. We have literary novelist and Major Writers like thomas, Hilary Clinton, james web, john mccain. We have got notable personalities and a lot of terrific general nonfiction with biographties from everybody from sally ride to john wane to literary memoirs. Host so why are there different imprints at simon and schuster. If someone goes online to a bookstore they will see a simon and schuster imprint but might see others owned by simon and schuster, correct . Guest right. The idea is you want to have people passionate about the books and advocating the book so Publishing Houses are broken into smaller groups often. Within each house there is numerous imprints and divisions and they are all putting their Energy Behind the project they are the most excited about. Host one of the big books for simon and schuster is Hilary Clintons book. What has been your role in that process . Guest Hilary Clinton has been a simon and schuster author for 18 years now. And the cceo acquired her first book many years ago and that was it takes a village. We are publishing hard choices with us. It is her fourth book with us. I was the editor and working closely with all of the people at the company. Host as the editor, is there a lot of emails back and forth between you and the author . Is that how it is done . Guest every case is different. I tried to give just as much attention to secretary clintons books to the other books. We are publishing james web who is a terrific United States senator. I dont want to favor one author over another. Host at what point do you as publisher get involved in acquiring a book . Is that your role as well . Guest the editors come to me and say they want to sign up a book and have a justification. If they want to do that and others are equally excited we usually make an offer. Host what is an advance . Guest an advance is the amount of money an author gets paid before pub allilishing the. Host and that is paid by the simon and Schuster Company . Guest yes, they pay that upfront. Host and recoops it . Guest we hope to recoop it but only a small percentage of books turn out to be profit. We advance the money and sometimes it comes back and sometimes it doesnt. Host overall how would you describe the health of the Publishing Industry . Guest the state of the union is strong. We are publishing successfully and publishers are doing well. Host why is that . Guest because people read and always have and always will. There are changes going on in the industry in terms of the Digital Publishing but it still seems to be a case people want to hear a story and are willing to pay for it. As long as there are good writers who can tell the story in a dramatic way the publishers are find. Host are the oysters and scribes and amazons helpful . Guest right now they are. I am trying to find ways to attract attention to the books. I am concerned about the video on demand everywhere because that is a serious form of competition. I hope people want to continue to read when they can absorb information and entertainment in graphical ways. Host you see video as a competition . Guest sure. If you are on a train or plane you will see people with tablet said and many maybe watching t netflix instead of reading a novel. Publishing has been a rare form of communication and i think that is still the case. The question is whether we can make books known and have them be discovered as effectively as we have in the past when bookstores are a diminished presence in the culture and people may not be aware of books in the past. The other thing that changed is when so much is available instantly very little seems to be rare or special anymore. It used to be that when someone wrote a new novel it was an event. It or a new album was a major occasion. And now everything is available. It definitely does make it harder to get people excited about things. The good thing is that of course books are much easier to get now. Distribution is omni presence. Host what is the normal timeframe of working on a book . You hear about, publication date is that six months or two years and that includes the writing part. Guest my opinion, which i would probably be challenged on, is that it is hard to write a great book in a year. I think you can write a really good book in a year or if you are writing with a reoccurring character it can be done because you know the characters and the settings. I think it takes about 18 months to write a book that has an authority to it and really, really outstanding books can take longer and many years. We published a book called big fat supplies and it is a about nutritional science flaws and that was about ten years in the work. Another book on america in the 1970s the invisible bridge and that was five years in the works. Host was it scheduled for five years . Guest absolutely. Host is on demand printing easier today . Guest that is another thing. It is true we can make books available on demand. Jason epistein, a colleague of mine, started a company with on demand printers in the independent book sellers. If you want to get a book you can get it within hours if you want. Publishers like simon and schuster are able to make paper backs on demand easily and you can have them in a couple days. Host what percentage of books are physical books as opposed to ebooks . Guest that is a great question. I can tell you that right now in terms of the percentage of books we sell the fiction can be 50 ebooks and 50 physical books of the same file. The book is available in the same formats. The nonfiction skews toward the printed physical book and 70 of those sold are actually print said. In terms of books only in the eformat that information isnt known widely because it is amazon who has a lot of that information and hasnt made it public. So i dont know how many ebooks they publish. Host how important is the International Markets . Guest it is growing. And that is an interesting area of opportunity for us because what is happening is people all over the world read in english. So they can buy our books digitally in english and we dont have to distribute them physically. There is an opportunity for growth in china and india where a lot read in english. Host can you give us an example of a suggestion you made to an author as the authors editor . Fiction or nonfiction. Guest it is probably obvious. One of the things you tell them is not to worry about having every detail in there. I realize something simple and profound. I have been in publishing for 25 years and i dont think anyone has ever complained to me about a book being too short. Host who owns simon and schuster and how many imprints do you have . Guest we are owned by cbs. The only publishing part of that corporation. We do a lot of work with them supporting of their Television Productions in term of tieins but we do a lot with local stations and radio and television stations in advertising and getting word of the authors out there. There is a lot of work we do with them. We have seven adult imprints. There is more than that. But some of them are in imprints. And we have seven childrens imprints, too. And the reason you have so many imprint is what an imprint is within simon and schuster is a group with its own publisher, publicity and editorial and marketing department. Publishing is a very people intensive business. You have to read the book and you have to know and define what that book is in order to define the audience that you want to find for it. You then have to everything about it. The design, the jacket, the publicity plan and whether the author will or wont go out and what kind of Online Marketing you can do those all need to be answered by people. They only have so many hours in a day so you have multiple imprints because some publishers have different strengths so the list form a personality of their own. The scribble imprint has different publishing than simon and schuster and more than gallery. The adult ones are those. And we have children ones that focus on young adults and some focus on picture books. They have the personality of the publisher and that means that publisher achoired that book acquired that book because they had a vision of how to publish it. It is as a hands on business. It is often said the assets of the Publishing House walk out the door. Other than the author contracts that is all you have. Host how do you aquer acquire a book . Guest there are millions of ways. One that is not talked about a lot is coming up with an idea and trying to find the perfect writer and the person whose passion for the idea matches yours. And that is one way you can make a book happen. Another way is you make sure to talk to agents as much as possible to see what kind of project they are excited about. And then you raise your hands and hope they will send you a good proposal. Sometimes you cultivate just authors you adore and plant ideas with them and hope that over time they come up with a project that they want to spend 510 years and make a great book out of. Host have you read a newspaper article or Magazine Article and said that could be a book . Guest yes. I read an article ten years ago about how in the future, in the early 21st century more households in america will be supported by women and that is a giant flop change. It made me want to explore the implications of that and men and woman, marriages, raising children, love, courtship and i got a great book out of it. Host what was the book . Guest it was called the richer sex. It was written by a washington journal reporter. It generated it landed on the cover of Time Magazine and generated a huge conversation about how do we all need to adjust our lives to this economic new reality and is this good for men and women . I think we were in the camp of yes, anything that makes a couple stronger and live up to their potential is a good thing. Host one of the authors or pair of authors you work with were nancy gibs and Michael Duffy. What was the process of working on the president s glub with gibbs and duffy. Guest i wish i could say i came up with that idea but i didnt. Nancy and michael had been working on that for quite shh some time. The idea came after they wrote a book on billy graham and realized the degree to which president s talk to the expresident s and how much that club helped shape the presidency itself. And that is what gave them ideas to explore the president s club in a thorough way. It was a modern idea of understanding the president s because we had to get to the 21st century for them to be enough longevity and for practical reasons for this to be possible. What they found was that precedencies were made stronger. Sometimes challenged by people inside this club. And what was interesting about it was that you had over a dozen characters all of whom who had ships with each other going toward the past and toward the future. So the challenge in editing this book was how to structure it. You have look at how the book is built we have an introduction to key partnerships along the way. It helps the reader keep tract of who the characters are and it helps them move along chronlogically while honoring history and the relationships as they happen. Host so give so they wrote it but what was your role . What part did you play . Guest my role was to structure the book and give it an architecture that makes it accessible and easy for the reader to absorb so they forget there are all these multiple characters on stage at once and they can see it and not feel overwhelmed by it. My role was to cut something that a big believer in and i think if you are born as an editor there is a chance your readers will be, too. My role was to make sure some of the inside knowledge they had was made transparent to the reader so they knew where things came from and how to read them. But when you have authors as talented as nancy and michael you get up in the morning and skip to work. Host what is your editing process . What did you do when you got the manuscript . Guest it came in sessions sections the first thing you do is heave the office. You have to lock yourself somewhere else and emerse yourself in the book. And there was times when i would leave the book and go out and get dinner. And i would want to run back and get back into it. That is watt what you want. You want to sneak into the story. We can give it back to them so they can look at the notes and absorb them as they would on their own terms. Host another author you work with is karl rove. Did he chose you . Did he chose you . Guest i had audition for it. I was a journalist for 30 years. And he asked about the stories i covered. It worked. Host is it different working with a personality like that than it is working maybe with nancy gibbs and Michael Duffy who are not as well known . Guest no, i think every writer has to put themselves on the page. So the process is a process by definition that makes writers feel vulnerable. And the job of the editor is to protect them and make them feel comfortable with what they are saying. One of the first conversations i had with karl was no, you cannot start the book at age 30. You have to start the book with a lot of the pain of your childhood including your mothers suicide, your father leaving the home, you finding out later your father wasnt your father, you learning to meet your real father. All of those issues have to be on the page as difficult as they are to talk about because they are part of what made you you and if this is going to be a o biography it needs to be there. And he said when he gets stopped by readers they bring up the childhood stuff because they had experiences like his and that is one way you make a personality that seems to be on stage more accessible to people. Host priscilla painton, do you work on the nonfiction political books because of your background . Guest yes, i work only nonfiction and some of the books not somuch political as they are works of journalism. A book on afghanistan, veterans, or the industry of meat that is now an al. And a lot of these people dig into the issues we face and try to make them readable and something someone would want to pay for and spend a lot of time with. Host how big is simon and schuster . Guest revenue of 800 Million Dollars approximately. Host how many books is that . Guest 8 billion books were sold and shipped out. Host watt are the largest retailers you work with . Guest barnes and noble is the biggest and books a million that is based in the south and Hastings Book and music is in the south based out of amarillo, texas. And i work with the independent book sellers across the country and they are doing fabiouloufab. Host what about costco and walmart . Guest the mass sellers fall into another group. Host do they read a book and say we want that many copies or how does that work . Guest we go in with a list of suggested reading and the sales reps are fabulous that in the account they note the book sellers at the account and the book sellers are great at getting the list. They read and the excitement build and they send quotes and it starts rolling from there. That is how we get them excited about it. Host with the advent of digital reading and costcos and other big boxes the significance of the book stores the same . Guest the independent bookstore has been making a point to address the community with Community Outreach that American Express does. Shop local movement has really taught their customer if you dont support us we will not be here anymore. So they are so creative in getting their customers into the their bookstore and the way they merchandise and they Read Everything so when they recommend a book to you they know what they are talking about. They have been doing well because of that. They are focusing on the community really hard. Host does the size of a retailer can barnes and noble affect the marketing of a book . Guest absolutely. They have 680 locations and their website has millions of customers so absolutely. Host how did you get into this business . Guest i started at random house as an assistant right out of college. Always in sales and the retail side of the business. Host does walter isaac or Hilary Clinton automatically get orders . Guest absolutely. Host what kind of Marketing Strategy knows into selling the book . Guest with isaacson he is his best supporter because he is a great story teller. He has come into the office to speak with some of the barner e and noble book sellers and he helps us. Host how do you sell a firsttime author to a book sell . Guest it is all in the read. We try to read it and the pa package plays a big part. The seller looks at it and if they think their customer will respond that plays a big part as well as the marketing and the reviews we have lined up. And it the author is touring that helps. Host what percentage of revenue is from digital as opposed guest it depends it is approximately 2830 percent but it can be as high as 70 . So the figures reported by the press dont give a true picture of the way certain types of writing have moved into the digital word and others havent. Host what are the 70 . Guest commercial fiction is largely digital. But it can be literary novel. Fictional is way more likely to be digital. You dont have to go anywhere or do anything to read it. We have found commercial and also memoir. I believe that is because it reads like fiction with linear and starting at the beginning and go to the end and not a lot of referring back. The ones that are least digital other than Childrens Book and cook books are serious nonfiction. And i think it is because it is very i have read articles about when you read you will remember something and you want to go back and you will remember it is on the bottom of the left hand page and you cannot do that digitally. So the whole referring back and forth with serious nonfiction is more difficult to do digitally. Anything that is a linear read seems to be the things with the highest digital sales. I am Vice President of the digital design department. We design the covers for adult books and the ebooks. Host what do you mean the interiors . Guest just the inside. Host do you pick the font and the pictures . Guest we chose the fonts and work with art from the authors and sometimes create art for the authors. I started working on digital but recently took over the print interior work. There is a lot more involved than you would think. Host what . Why does it matter what the font is . Guest readability. How heavy the font is affects how well you can read it. It convoys the mode of the book more than you would think. Before working on digital they seemed picky and like they are saying this tiny little thing there is a mark there on the a but not on the b. And when i get on my ipad i change the font. In print it makes a difference. Host can you translate a hard cover back book into digital or do a lot of changes happen . Guest you can do a onetoone transition. We dont make ebooks as a by product it is to think of both of them at the same time so from the beginning we thunk about how it will work in digital and print. Host give us an example of a print book and ebook and how they are different. Guest lets say you are making both as we do make both. Your print book, if it is a novel, it will be like the ebook same thing and same font. And when you read the ebook on the reading system it will change depending on where you read it. As you know, because i am sure you read all of your books in e you will see differences on all of them. When you open the book on the nook it opens to the publisher settings or whatever the last User Settings were. So if you set it to size ten with margins this big that is what it will look like when you open it. In ibooks it will open to publisher settings so whatever spacing and margin we chose. Host do the covers change . Guest no. Host you keep the same cover . Guest we usually keep the same cover unless there is a sticker with the price or anything. Host is your background in publishing or design . Guest it is in publishing specifically ebooks. Host how did you get focus on that . Guest i studied technology and how different piece of language interact with each other. We would get a computeraided analysis that is objective. So whether the author is corpus or the American People is corpus and we needed to make ebooks to do this. We pulled the books we tagged up and who knew that skill would be useful in the rear world but at some point simon and schuster host how has developing ebooks changed over the years . Guest ten years ago it was star trek fans and weirdoes reading ebooks and now you read them. So instead of making it work for people that were happy to have it on their Electronic Device we need things with better design and allow people to feel like they got the product they paid for. Including font and adjusting margins is new to ebooks and reading systems and some are more capable than others. Host we have been talking with several people today at simon and schuster and one of the themes that we have had is about hard choices, Hilary Clintons book. Have you had input on that book . If so, how is the marketing and the development of that book different from your digital side than it is from the physical side. Guest when we acquired that book, Jonathan Karp knocked and asked if there was anything we could do were the ebook specifically and we brainstormed ideas and talked about the ideas and we have been thinking of that as a Digital Product from the beginning. Is the marketing different . You would have to ask the marketing and sales team. But we take just as much care with that one as any. Host can you add more pictures and content the ebooks . Guest we can. We will add them in line instead of grouped and add them in color even if black and white in print. We will have Reading Group guides or sneak peek at the next book. Host once a book is finished, how quickly can it be published digitally . Guest what do you mean finished . Host when the author finishes writing it and it is finished ed ittiiediting and th manuscript is done. Guest that is not a stage we thing of being done. Ebook only and no print counter part we would design it, copy edit just like the print, query stages with the author just like printing because we care about it just the same and then we can publish it quickly because we are not worried about printing time or if we make a mistake resetting pages. We are looking at a day if we had a finished manp manuscript. When Jennifer Winer had a book she wanted out quickly and we published that in about 48 hours and she sent the team cupcakes. Host do you foresee more and more books being published only digitally . Guest yeah. That is definitely a larger portion of the books we are making. It is a nice way to test out content and we do a lot of romance and will do more science fiction. Many get published later. Host how did you get start in this business . Guest i came to new york actually i wanted to be a College Professor but i got married and came to new york because my husband was going to columbia and i was a good type ist and had a trend in college who worked in publishing and i said i will try that before i go back to teaching but instead i fell in love and stayed in it. So the reason i got the job was because i could type 90 words per minute. Host where did you grow up . Guest outside of washington, d. C. Host where did you go to school . Guest Indiana University for my degrees. Host are you an anomaly not being from new york . Guest there a number of people born and raised in new york in the business now that i think about it. But i think there is probably an equal number of people, if not more, that came from other places. People are largely attracted to publishing because they have a love of books. My experience isnt unusual that i got into business and i just fell in love with it. And part of the reason is that even at a very low level a beginning job you can be given responsibility that has an effect on how book sells. I would sell experts after p publication and feel i had an affect on how the book sold and house education and Workforce Committee people knew about it. It a people intensive business so there is always more work to be done. Guest i am the executive art director for the simon and schuster imprint. Host what does that mean . Guest i oversee the several imprints and all different art directors for those but i solely due do the simon and schuster. Host you do the covers of the book. What goes into the the covers of the book . Guest the first thing is we find out what the book is about. There is a manuscript or sometimes there is not. Sometimes just a bit to read. And you get a flavor of what the voice of the author is. And from that we have a discussion with the editor, the publisher and the author to find out do they have preconceived notions of what they are looking for. It is always good to hear that upfront. Even if they dont you get a sense of their astetics and you can do research and see what the competition is like and what the books are going to be facing in that book shelf space. Host i want to start with this one. This is former senator james webb. How did this cover develop . Guest this one was pretty straightforward. It is the story of his and his fathers years in war. He had these throve of photographs and so we knew we wanted to kind of give it a lustrative look and a nostalgic feel so it was marrowing the pictures together so they were cohesive. Host what into your madisons gift . This in a new book, right . Guest it is new. It is madison so calls for having his photo on it. Because of the subtitle the five partnerships you need to explain what that means and who the five people are. It worked out we had five beautiful portraits of the five people that mattered. Host one of the other books you worked on was the bully pulpit. We know what the cover looks like. Here is the cover and that is the finished product. But what was this . Guest when we first learned about the book and explored what was out there there were great photographs of the two of them together. We thought it was a great opportunity to design something with that but when we started to look at it it didnt have the big look that we wanted. The epic feel. And you see that typography has the feel. But then we thought maybe it needs to be classic. So we tried different fonts and adding color and that is how we ended up. Host did Dorris Goodwin have say in the covers . Do authors say yay or nay to a cover . Guest both do. An author who worked on a book this is their baby. And they will go out on the road selling the book so you want them to be happy. And when they are it is wonderful. They are very appreciative. It is a little give and take with dorris. She wanted her name on the top and wanted to see more of the faces. So we played with that a little bit. Host do color schemes come in and out of fashion as well . Guest oh, yeah, sure. You know, sometimes even fashion itself, the hot color of what is on the run ways can affect what is on a book cover. But definitely. Obviously i think red is always a sure shot. Always been known that green, not necessarily unless you are writing a book about golf or money finance book. I think blue sells really well. Host john mccain has a new book coming out and here is the cover you are working with. Guest that is a work in progress because we are reworking it. A couple retailers told us they would like to see a more classic, historical photographic treatment. So we do get feedback like that from places like barnes and nobles and sams and costco when they feel something isnt quite to their market. Host you respond it that . Guest absolutely. Sometimes we change it and sometimes we dont. It is up to the publishers decision to they can tat decision. Host is there artwork in a book you are proud of . Guest i think the steve jobs cover is really striking. We worked closely with the author on the hard cover. Host which has an older picture. Guest and that was a classic photo. We are very lucky when we went to paper back that mr. Jobs like the pose because it was the same pose done 30 years before. So we saw it as a marketing opportunity to give the book a fresh look and have people that bought the hard cover wanting to have a collectors item of the paperback. Host and why black, white and gray . Guest that just happens it has to do with the photograph. And that is not a conscious decision. It is just when you have a fantastic photo you let that shine. Host jimmy carter, call to action his most recent book. Guest it is serious and he takes the subject to heart very much so. We did it this book came about quickly and it is his passion about womens rights. So we needed to be very straightforward and nothing embellished. It is a hard subject matter so the blue color is done to soften it the tone. Host is there every a time when the book is going to publishing and the cover has to be changed . Guest oh, yeah. That happens but usually it isnt quite so right at the point it is going to the printer. It could be like, i said, feedback from the retailers or there is another cover out that has the exact same paragraph or similar. And we didnt realize we should change. Guest simon and schuster has been innovative through its whole history. During the depression we developed the concept of returns and we would ship books to bookstores and they could ship them back and not pay if they didnt sell them. That was done during the depression because of the idea bookstores couldnt afford to take in stock and assume they would sell it. That transformed the industry and things like that simon and schuster has been at the forefront. And 75 years ago it created pocket books which was the first mass market publisher. They started with ten books and charged 25 cents a piece and created an industry that ruled the country for decades. Mass market is decreasing. But for years, when i started in the business, again 20 years ago, but used to sell ten mass markets for every one hard cover book. So the market was huge. Then the hard cover publishers got wise and said what are they doing to sell the books and started copying them. Nev nevertheless, mass market is now tied with digital and is a way to put a lot of great books in the hands of people for an inexpensive price. Host what an affective Media Campaign . Where do you go . Guest there is top down campaigns like Hilary Clinton that begin with National Media and breakout from there. A few big hits generate a number of things that sort of create themselves. Then there is bottom up. And the majority of the books we publish are bottom up and that is they begin with a concern ground swell of viewer attention and public radio and interviews if we are lucky enough on booktv. And then things expand and create opportunities on National Media we might not have had from the gate. We cannot predict it but we can create it. Host our print reviews important . Guest they are. Although as i am sure many of the people you speak to in publishing well tell you they dont have the same empath impact they once did. And we rely on friends at the washington journal and other publications we find you need a congestion of reviews to happen. One review wont make the impact it did even five or ten years ago. Our goal is three. See something three times and remember it. Now it is more like nine. Host why did it change . Guest people are distracted and spend more time online and dont read as much or carefully as they once did. So it is important to have many reviews and maybe at the end of the campaign what drives someone to purchase a book is the fact they are turning around and everywhere they look they are seeing something about this book. Dont know if is good or bad but people are talking about. And that is the goal it make sure other people are talking about the books we published. Host would three minutes with robin sell a book . Guest three minutes for any book is three minutes we treasure. Host not all authors are as coveted for interviews as Hilary Clinton is. How do you deal with that . Guest depends on the book and where the focus is. Sometimes there is different readerships for a book. Multiple readerships. But we might start with review campaign and target certainly Regional Radio if the book covers a certain part of the country where we think there is special interest. It is difficult to talk in the abstract because for each one we try to build a specific and unique campaign. There are things that are fundamental and every book is published is sent to the the New York Times or the trade publications like Publishers Weekly for earlier reviews so book sellers are aware or post quotes on amazon and other online partners. But then from there we begin to really focus on specific goals. Those goals are set as early as the time of publication and they may shift and we may not get as much attraction in a certain area and may shift the way we talk about a book because we realize it is this aspect not that that people are keying in on. And then we will adjust. Reporter a lot of people look for books or Research Books online. What is the important to you of reviews on amazon . Getting information out there online about your author . Guest our focus in publicity is more on Media Outlets than the book sellers. We can divide responsibilities. Again, there might be 100 people reading of the law and i have never heard of but they might to be 100 book buyers and that could be more impact fall that a major publication. Host how was social media part of your campaign . Enormous. That is something that other departments focus on more than we do but that social media aspect meet Simon Shuster has a Robust Program but wed term to think of the office of what he or she can do with the author did this comes back it is not merely about our media voice with direct to customer relationship. And as i tell you we might be skeptical but to have a feeling with day personal relationship with the author it might mean something. Host do author tours sell books . I think there is no record to go to of bookstore where five or 10 people will come. Even though they may value that time together in a house that outweigh the rewards but some will travel and whether if we can think we can get local media or in the area to count on to show up. And the implication in questioned is for just a few years ago. Host what is your background in publishing . It started as an intern. And i started 2006. Why . Because there was an opportunity. , a friend had done an internship i did not know very much about it but in the position opened up in sales i took just because it was there than three weeks later said job open dimple the city can i move . It was soon enough that they let me. I have been there for years before moving to barnes noble did, for two years. Reding a poetry and literature section then the academy of american poets and found my way back in 2002. In then i hope to launch the latest label run was associate publisher then i came here. And now i whereto hats. Host who are some of the authors you have worked with . Christopher hichens would be the first person for your audience. I was lucky enough to be involved with ted kennedy. And then to talk about nonfiction than there is Walter Isaacson the list of nonfiction catalog is wind blowing. Host do authors like to do publicity . Some more than others. Some come to play some come to work. Is the most fun for us to have creativity and humor about it. Somebody once asked me how do publicity for a man by Christopher Hichens . You get out of his way. Host how to describe the health of the Publishing Industry . It is Better Health and for some time. The tavis say there was a certain amount of fear and preservation but it has added new capabilities but they used to chad to consumers. And that is our watershed change from no longer always from a thirdparty to communicate directly and constantly with consumers. I think Digital Transformation now that we have had enough to feel confident that we can respond it has given whole new energy to publishing. And then on the marketing side of that a website dedicated to the book or the Facebook Page or promotional videos. We have very much the Digital Marketing role and so many people are watching and so many care. So we dont have on the page and it was handed over. It has been my role in those like a publicist. Host on some of there is more willing to make the videos . Maybe it is a different skill set of writing and then suddenly you are asked to perform. Some of their desire very skilled at both and then our role is to find a comfort zone. Is some are on much better on it instagram or facebook two shared their work with their readership. Host how important are your efforts to keep social Media Marketing . When i started in publishing it was trade marketing working with the major retailers and small independent shops but on the marketing side but now with social media we can connect the final consumer. The florida consumer rocketing was printed and bought. Will not say free but it other than that resources we can get on the social Media Network to connect. Host richard, every publisher has to do with marketing . Something that digital books have been able to do we can promote that with our the ebook retailers. So and to put a preview material then working with that. Then to put direct links to preorder the new book. And with that is the transition of a lot of shelf space. But then the market is evolving and changing it does away for readerships to grow over time. Host how many projects a you working on . We published 120 new titles per year and 80 paperback conversion reprints. In one year we were gone 200 books. I figured it out every 1. Five work days we published a book. That is quite a lot. Host over tenures with the publishing world book different than it does today . There are so many different forces that are changing. And then it is the core of the business but how what operates will have changed few retailers to become increasingly powerful, with dave to reach those consumers to develop expertise what works and what doesnt and oldfashioned media helps books sell but even that is changing how do we make sure book stay part of the conversation . Of book is a much longer your commitment but competition definitely

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