We all know that keeping our bee communities in good shape (and monitoring potential extinction) is top of the list when it comes to preventing further climate change, but Angelina Jolie and Guerlain are taking a level of commitment to our insect friends one step further. The French cosmetics brand (which has an affinity with the bee after it became an emblem on one of its first perfume bottles in 1853) and Jolie have partnered with UNESCO to train 50 women beekeepers.
© Nathan Wiley
Jolie has been given the title “Godmother” of the partnership, officially named the “Women for Bees” entrepreneurship program. ‘Godmother of Women for Bees’ certainly has a film-worthy ring to it. It will seek to train women not only to establish their own beekeeping operations but to learn the theory and practices behind all the different areas of the trade, from how to look after the creature to the running of a professional apiary. It intends to empower women to be masters of the sustainable (and environmentally important) venture, something that is close to Jolie’s heart.
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