Why Aussie exporters won’t be toasting China or the US
Australian-produced wine on the shelf in Beijing in December (Noel Celis/AFP via Getty Images)
Published
25 Feb 2021 15:30
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Lock the doors
When the China trade numbers were released on Tuesday, you could hardly blame Australia’s 2500 winemakers if they locked themselves in the cellar with a nice bottle of red.
They certainly have plenty to drink. Only three months ago, Chinese customers drank 50% of Australian red wine exports. But by January, that was down to 1%, thanks to China’s tariffs of 200% or more on Australian wine.
So, this month’s wine salesman of the month award must surely go to Tim Ford, the chief executive of the biggest Australian wine exporter to China – Treasury Wine Estates.