July 9 2021, 11:30 am | BY Kim Shaw | No Comments
VMLY&R China has launched a new campaign for Zespri’s SunGold Kiwifruit, with the help of the Captain of China’s national women’s volleyball team, Zhu Ting.
Zespri is the world’s leading kiwifruit brand, working on behalf of more than 4300 growers in New Zealand and around the world with operating revenues of US$2.2billion.
Entitled ‘Enjoy Health with Gusto’ the 360° campaign aims to highlight the health benefits and enjoyment of the ‘Cut, Scoop, Enjoy,’ ritual of eating Zespri’s SunGold Kiwifruit for consumers across China, working closely with popular award-winning Olympic athlete Zhu Ting, as the face and embodiment of the Zespri brand.