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YouTube star Jimmy Donaldson (MrBeast) launched a pop-up MrBeast Burger restaurant in December with the goal of building a permanent brand, not just a one-off viral stunt.
To do so, Donaldson partnered with Virtual Dining Concepts, a company that works with celebrities to launch delivery-only food brands.
Dan Whateley spoke with Virtual Dining Concepts CEO to learn more about the business of influencer ghost kitchens.
Here s what he said:
Virtual Dining Concepts helped the MrBeast team design a menu, secure restaurant partners, and create training materials so every product would taste the same nationwide.