Page 15 - Aaditya Pathak News Today : Breaking News, Live Updates & Top Stories | Vimarsana
Advertisers continue to bank on TV; Ad volumes up 39% in Jan-Apr: BARC data
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Advertising volumes on television between January and April this year surged to 39 per cent, a multi-year high, versus the same period in 2020, the Broadcast Audience Research Council of India (BARC) said. The trend is in line with what has been visible since the unlock phase began last year, when pent-up demand began pushing up ad volumes on TV. However, advertising experts said the year-ago period, especially April, was constrained by the nationwide lockdown, and warned that the coming months could be challenging owing to the second Covid-19 wave. BARC said television continued to be resilient even during tough times. “Advertisers continue to rely on television to reach out to the right audience in spite of Covid-19 limitations and lockdowns in various parts of the country,” Aaditya Pathak, head, client partnership and revenue function, BARC India, said.
Ad Volumes for Jan-Feb 2021 are the highest since 2017: BARC report
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Jamshedpur: The increasing incidents of violence against stray dogs here, especially in the past few days, have upset animal lovers who are now contemplating setting up a shelter home if the local administration provides space.
“Every month we receive about 13 calls from several parts of Steel City and adjoining Adityapur related to violence against stray dogs,” Abhishekh Rai, who is a volunteer at the Pets and Animals Welfare Society of Jharkhand, said on Sunday.
On Friday night, one Somamundi Purty (45) was killed in Telco and his wife Chandni sustained injuries when they tried rescuing their dog who was being strangulated by a 14-year-old boy. The teenager was allegedly enraged over the dog’s incessant barking. Later the boy was arrested.
HUL was the biggest advertiser followed by the Reckitt Benckiser Group
TV advertising saw a good revival in H2 2020.
Hindustan Unilever was the biggest advertiser in 2020 with a 30% growth in
ad volumes over 2019, followed by the
Reckitt Benckiser Group, with their ad volumes growing by 37% in 2020 over 2019.In a challenging year for India and the world, television ad volumes in the second half of 2020 saw a substantial increase. According to
BARC, Hindustan Unilever was the biggest advertiser in 2020 with a 30% growth in ad volumes over 2019, followed by the Reckitt Benckiser Group, with their ad volumes growing by 37% in 2020 over 2019.
“Television continues to be the screen of the household and the most important medium for all the major advertisers to reach their audience pre-pandemic and post lockdown too. Return of originals along with the festive season and live sporting events boosted the ad volumes, taking the overall growth in ad volumes to 34% as compared to H1,
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