LiveRamp is the first company in the industry to become Addressable Media Identifier -certified by the Digital Advertising Alliance , the ad industry’s self-regulatory body for relevant digital.
Addressability: not the easiest word to spell, nor the easiest challenge for advertisers or publishers to solve in a post-cookie era. So says Hallam’s Ben Wood for The Drum’s deep dive, The New Data & Privacy Playbook.
WPP media agency GroupM has allied with sister content agency Hogarth to build a specialized addressable content practice, citing changes in the advertising landscape including the deprecation of the third-party cookie.
TikTok Names Tinuiti First US Independent Agency to Receive Campaign Management Badge within TikTok Marketing Partner Program prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.
Google Started a Cookie Fight: Here s How Marketers Can Respond cmswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cmswire.com Daily Mail and Mail on Sunday newspapers.