Adobe Audience News Today

Imagine this — it’s the height of the holiday season, and your hotel is fully booked. You have limited staff, but you’re not worried. Why? Because your text messaging app helps guests easily communicate their needs and an AI assistant automatically provides accurate answers. How much simpler would that make your daily operations?

Data management platforms are critical to help companies collect and analyze data — here’s what a DMP is, and which offerings are available in 2023.

Adobe pitches at first-party customer data challenge, marketing workflow with latest tech releases Adobe Experience Cloud fresh features and tools canvass first-party data collaboration, customer journey anlaytics and optimisation, ecommerce and marketing workflow management Customer data management, reporting and actionability was put firmly in the spotlight this week for Adobe as the vendor unveiled a new approach to its customer data platform (CDP) offering and journey analytics and first-pa...

JC Decaux announces Adobe tech partnership and integration April 16, 2021 10:03 JC Decaux has announced a new partnership with Adobe that will allow marketers to engage clients across online and real-world environments. The partnership will allow marketers to engage audiences who have been exposed to a JC Decaux campaign, and also identify which out-of-home locations a brand’s online audiences are more likely to engage with. The Out-Of-Home (OOH) provider announced the new Adobe integration ...

JCDecaux, QMS tout effectiveness of growing programmatic out-of-home propositions JCDecaux takes wrappers off programmatic digital out-of-home offering and results from debut Tourism Tasmania campaign, while QMS highlights impact of digital programmatic through latest campaign reporting JCDecauxs programmatic out-of-home campaign with Tourism Tasmania Programmatic out-of-home’s full-funnel impact was firmly put in the spotlight this week after JCDecaux officially took the wrappers o...

CMO profile: How JCDecaux is making advertising dynamic by default Chief marketing officer of out-of-home player details latest data-driven creative optimisation and audience management tools Essie Wake ‘Dynamic by default’ is fast becoming the catchcry for JCDecaux’s chief marketing officer, Essie Wake, as the business extends its data-driven offerings and audience-based approach in response to Australia’s fast-changing out-of-home landscape.   The marketing leader recently ...