Page 8 - Clean Label News Today

Mission MightyMe Wins Clean Label Project Purity Award

New Jersey-based Anthony & Sons Bakery is hoping to recreate the viral frenzy of the 2010s – probably the most prominent moment in avo toast history when Gwyneth Paltrow sent the internet spiralling – with the launch of its latest brand, The Avocado Bread Company (ABC), which taps into not one, but four of today’s key trends.

Health and wellness remain top priorities for snackers, but as peak pandemic continues to recede, indulgence is becoming more important and as such consumers are less willing to sacrifice taste for functional benefit, according to Emily Strobel, VP, growth platforms and innovation at KIND.

CPG companies are lowering sodium content, including through stealth-health, while larger market trends around clean-label might be distracting companies for developing healthier and more nutritious products, Tia Rains, VP of science, innovation, and corporate affairs for Ajinomoto Health & Nutrition North America told FoodNavigator-USA

Today, the majority of European adults do not meet the recommended daily intake of dietary fibre. Worse still, more than half of the population largely overestimate their intake of dietary fibre, even though a consumer observatory run by the ingredient producer in collaboration with CREDOC shows a lack a comprehensive understanding of different fiber types and their health benefits.

Singapore-based Gryphon Tea Company has updated its cold-brewed tea range with “no added sugar” formulations, which the firm says has helped it keep up with the better-for-you trend and reach out to a bigger pool of health-conscious consumers.

Consumer research by Tate & Lyle reveals almost half of 18-34-year-olds across the UK and Europe tuck into a sweet or savoury baked treat daily. A third of consumers aged 34 and above are doing the same.

India-based The Brooklyn Creamery is making headway in the Middle East by catering to the buying behaviours and eating habits of consumers in the region, including healthier options and innovative flavours.

Increased scrutiny of environmental sustainability claims by regulators and competitors has many brands turning to third-party certifications to reassure consumers about claims’ veracity and to protect against litigation – but recent movements in the courts suggests external certifications may not provide the level of reassurance companies seek.

Consumer research by Tate & Lyle reveals almost half of 18-34-year-olds across the UK and Europe tuck into a sweet or savoury baked treat daily. A third of consumers aged 34 and above are doing the same.