Page 4 - Customer Programs News Today

Lets start with the way you track things. you cannot fix what you dont track. >> we dont live by revenue alone. revenue is a result of two things. how many people walk through the door, call, click through and how much they spend. >> yep. >> and how often they come back. it is new customer programs, frequency programs and spend programs. if i have less people that spend more, i can make more money. if i have less transactions, thats one problem. if i have many transactions with low sales, thats ...

Base. that isnt growth. >> they increased their revenue? >> how many times can they increase the company by raising prices. you are going to hit a barrier, a wall that you cant cross. if we want to grow business, thats growing transactions, not just sales per frantransaction lets talk about growing those transactions, getting more people through the door, which is about marketing. >> we have to get them through the first time. new customer programs are isolated. any should have their own budgets...

Glad to talk to you. lets start with the way you craft things, you cannot fix what you dont track. >> we dont live by revenue alone. revenue is a result of how many people walk through the door, call, click through, how much they spend and how often they come back. so it is new customer programs, frequency programs and spend programs. so if i have less people that spend more, i can make more money. but if i have less transactions, thats one problem. if i have many transactions with low sales, th...

They lost 4% of customer base, that isnt growth. >> but increased revenue. >> yes, but how many times can they increase the company by raising prices. youre going to hit a barrier, a wall you cant cross. if we want to grow a business, thats growing transactions, not just sales per transaction. >> got it. then talk about growing those transactions, getting more people through the door which is about marketing. >> yes, it is. you have to get them through the first time. new customer programs are i...

Video content on there. video content is very hard to share and get distribution for, much more than print articles. it does not have the same brand play and everyone is trying to make the tv analogy that facebook is essentially now a network and if you are producing modern family you will not go to their producers but you will go to abc. that holds for video and i dont think it does for print. >> if you are hanging out with friends on facebook, i find it troubling and i understand the temptatio...

Comes at a steep price. here now are five incentives that cost your company very little or next to nothing but reap huge rewards in terms of employee satisfaction and loyalty. courtesy of entrepreneur.com. one, negotiate local discounts. nearby hotels, restaurants and attractions may offer corporate customer programs. two, organize delivery service. have a local dry cleaners provide free pick-up and delivery of your employees clothes. many businesses are willing to provide this service to captur...

>> thanks so much. >> health care is one ben pit that really helps you attract and keep top talent. it comes at a steep price. here now are five incentives that cost your company very little or next to nothing but reap huge awards in employee satisfaction and loyalty courtesy of pentrepreneur.com. one, negotiate local discounts. nearby hotels, restaurants, and attractions may offer corporate customer programs. two, organize delivery service. have a local dry cleaners provide free pickup and deli...