Healthy relationships are built on honesty and trust. The same goes for relationships with customers, writes Savannah Hanson of Amplify for The Drum’s deep dive into data, The New Data & Privacy Playbook.
As part of The Drum’s Data & Privacy Deep Dive, we explore how brands and agencies can overcome challenges of audience identification, targeting and optimization by embracing contextual AI to drive performance in a cookieless world.
Trust between advertisers and platforms is predicated on accuracy and honesty. With numerous examples of that trust being breached, to what extent does that trust still exist? We take a look as part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook.
As part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook, we look at how data is the lifeblood of both ML and ad targeting. But datasets often contain pernicious biases, and the privacy landscape presents challenges for industries and businesses that handle sensitive information. Here’s how synthetic data can help.