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Oracle Launches World's First Ad Measurement Technology for 3D In-game Environments

Share this article AUSTIN, Texas, May 12, 2021 /PRNewswire/ -- ย To help marketers better understand advertising performance in video games, Oracle today announced the worlds first ad measurement technology for 3D in-game environments. The latest updates to Oracle Advertising and Customer Experience (CX) includeย impressions delivery and General Invalid Traffic (GIVT) measurement for PC, mobile, and web-based gaming environments in Oracle Moat Measurement.ย  "As the gaming industry continues to...
United States Oracle Corporation Oracle Advertising Customer Experience General Invalid Traffic Oracle Moat

Oracle unveils ad measurement tech for 3D in-game environments

Oracle unveils ad measurement tech for 3D in-game environments โ€‹ By IANS | Published on โ€‹ Wed, May 12 2021 21:21 IST | โ€‹ 2 Views Keeping data within India a big leap for us: Oracle.. Image Source: IANS News San Francisco, May 12 : Cloud major Oracle on Wednesday announced the worlds first ad measurement technology for 3D in-game environments, as it helps marketers better understand advertising performance in video games. The latest updates to Oracle Advertising and Customer Experienc...
San Francisco United States Katrina Gosek Oracle Advertising Customer Experience General Invalid Traffic

The Five Best Songs From Phoenix Musicians in February 2021

Heres a weird coincidence: Cant Get Enough, the latest EP from Valley reggae band The Irie, debuted at No. 1 the same weekend that would have been Bob Marleys 76th birthday. Does this dash of serendipity bode well for the future of the band? Hard to say, but theres no denying their four-track effort isnt still hugely entertaining. Case in point: "Never Alone," a deeply sentimental, doubly endearing ballad that also happens to be a light and breezy slice of pure island-style reggae. Maybe Tuff ...
United States Bob Marley Jack Arthur Magnolia Manor Arizona Coalition To End Sexual Domestic Violence Secret Attraction

New Ad Fraud Scheme Highlights a Growing Problem for Streaming TV

PREVIEW SUBSCRIBE Based on an estimated average cost of $20 to deliver a thousand consumer impressions in connected TV viewing, the swindlers likely stole $14.5 million over the last four months, according to Derek Wise, chief product officer of Oracle Data Cloud. The scam, which was first uncovered by Oracle over the summer before the fraudsters accelerated their operation in September by faking more devices and apps, is still ongoing, the company said. Ad fraud is more commonly associated wit...
Sahil Patel Doubleverify Inc Interactive Advertising Bureau Dow Jones Company Inc Oracle Corp Innovid Inc
Source: wsj.com

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