Divika Jethmal News Today

Boeing's brand sentiments have further plummeted following the recent incident involving Qatar Airways.

Taylor Swift fans in the region have been significantly upset over controversy surrounding Swift's upcoming shows with sentiments surrounding the artist plummeting from 18.2% positive and 0% negative to 0.4% positive and 10.3% negative, according to media intelligence firm CARMA.

Local bank DBS PayNow's service was down on Tuesday with customers reporting delays in their FAST or PayNow transactions from early in the afternoon. The issues, which come alongside a string of outages this year alone, caused DBS' brand sentiments to plummet.

McDonald’s Hong Kong has made a big splash recently to announce the “retirement” of certain coffee items on its menu, including the ground and premium roast coffee, on print ads and social media.  

McDonald's Hong Kong has dropped a bombshell on Monday morning (4 September 2023) that it will discontinue certain coffee items on the menu. The announcement has caused frustration and disappointment  among HongKongers.

Local online media Channel C has apologised for misreporting former Hong Kong chief executive Tung Chee Kwa’s (董建華) death, which the office of former chief executives of the HKSAR has clarified to MARKETING-INTERACTIVE that the rumor is false.

This is not the first time a company in Singapore has drawn flak for misrepresenting a particular race or culture The conversation around diversity and inclusion has never been more prevalent in the US and EMEA, and in Asia Pacific, the topic is getting bigger and gaining more attention. The Drum takes a look at why it is hard for brands in Singapore to get their ads culturally right. In April, Singapore-based e-commerce platform ShopBack released a video to promote its mega sale and cashback m...