Expanded Text Ads News Today

Win with InMobi: Wakefit harnesses search advertising to garner 131% growth QoQ

Check out Microsoft Advertising’s January product roundup with a recap of what’s been recently released and what’s to come.

Check out Microsoft Advertising’s November product roundup with a recap of what’s recently been released to learn about the new features available.

A lot has happened over the years from testing newspaper and audio ads to automation and Performance Max stepping in and taking over.

Embrace the power of automation to produce highly-customized ad copy to reach customers with the most potential to convert.

Learn how experimenting, and a little detective work, can optimize conversion rates even further than machine learning.

Check out Microsoft Advertising’s May product roundup with a recap of what’s recently been released.

Learn how you can maximize the positive impacts of automation while maintaining the necessary level of autonomy.

RSA customizers can help to create more dynamic ads that feature more product information in the ad copy without requiring advertisers to manually change the copy.

RSAs vs ETAs, how, when, and why PPC experts use them An analysis of more than 5,600 Google Ads accounts. Frederick Vallaeys on December 14, 2020 at 8:00 am More Brad Geddes and I recently debated whether Responsive Search Ads (RSAs) or Expanded Text Ads (ETAs) are better during our SMX session this month with Ginny Marvin.  When I agreed to debate the superiority of Responsive Search Ads (RSAs) and Expanded Text Ads (ETAs) at SMX with Ginny and Brad, I knew I needed to show up prepare...