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The Drum | Urgent Optimism : What The Ad Industry Can Add To The Climate Change Movement

This week, we ask agency experts how they’d battle public indifference to climate change messaging.

United statesCamilla yatesTom firthHelen hughesDan ayersMary robinsonSarah collinsonLeagas delaneyKatie harrisonJonathan freedlandJosh bullmoreAndy harveyLeo burnettJake goodmanBen essenSally pritchett

The Drum | Can Agencies Indulge In Business Travel And Meet Environmental Goals?

We ask agencies how they plan on finding a balance between sustainability commitments and regular air travel.

United kingdomUnited statesJenifer willigCamilla yatesPamela noakesAnne coghlanAnnabel mackieMc saatchi groupMedia agency briefingAb corpCannes lionsCarbon directOxford principlesNew zero aligned carbon offsettingSocially powerfulHow do you solvea problem like

The Drum | Pride Marketing s Under Threat Can Agencies Help Marketers Hold The Line?

Agency experts explain how to help clients bolster the business case behind Pride marketing, now the political heat has turned up.

United kingdomSophia newmanMichael carterBen jerryEric tsytsylinCassius naylorWunderman thompsonDavianne harrisSam williamsPaul phillipsMedia agency briefingAdvisory groupEquitable futures practiceHow do you solvea problem likeRand strategyDiversity amp inclusion

The Drum | Indie Agencies Explain How To Navigate High Interest Rates And Cost Of Living Crisis

As mortgage rates in the UK go up, and the cost of living continues to rise in the US, brands risk seeming out of touch if they don’t work to match the national mood.

Richard exonNimi rajaJoan londonAnthony sanchezWybe magermansMelissa phamMiriam margolyesLauren hartstoneMatt mccainNicola daviesDan hockingKirsty hathawayAlec toozeChristi tronettiMedia agency briefingThe money

The Drum | Does Your Agency Have An AI Usage Policy Yet? Here s What You Need To Know

As AI adoption continues, we ask a selection of agencies how they’re designing formal usage guidelines.

Reid carrDan pedenVic drabickyBrian brownJames calvertChris wlachSimon levittJohn mcgraneMark izattAl mackieGary carruthersPhil fearnleyBrand communicationsRapp united kingdomRed door interactiveRed door

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