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Up and Coming Professionals to Know in Advertising Technology

These early- and mid-career professionals are helping advertisers crack the code on streaming TV ads, retail media, and many other opportunities.

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When Is An Impression Not An Impression, Not An Impression? When Experts Collide

When Is An Impression Not An Impression, Not An Impression? When Experts Collide - 04/12/2023

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CIMM to Assess Opportunities to Enhance the Value of Smart TV

The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation and best practices in media measurement, metrics and data, today announced the launch of a study focused on assessing the o

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CIMM to study Smart TV data measurement potential

The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation and best practices in media measu

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CIMM Study Aims To Improve Use Of Smart TV Data In Measurement

CIMM Study Aims To Improve Use Of Smart TV Data In Measurement - 04/03/2023

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