K Kaldi News Today

Focuses on quality. >> with very different products. >> i work with the brew crew. we have there to produce all these beers. >> have a lot more in common than you might think. >> makes craft chocolate, so chocolate from bean to bar. >> they embraced the concept of co-branding. >> were combining two brands together to help build a stronger presence. >> josh ferguson, the owner of k kaldis coffee, he believes companies can create opportunities for each other. >> whoever youre co-branding with or w...

I think it helps, benefits both of us. >> the owner of patrick chocolate in columbia, missouri, became one of kaldis partners after going to a coffee tasting. he suggested doing co-branding of their own. >> theres no reason why we shouldnt be working with a coffee company on collaborating. i thought what if i did a white chocolate and put coffee in it. and it was something like a cappuccino bar. >> the result was two chocolate bars, each made with kaldis beans. >> they were interested and wanted...

>> at their locations, the packaging says kaldis and on the back, it mentions the chocolate. >> those same bars are also co-branded another way. >> when we sell them to our customers, we mention kaldis on the back, but its called mocha and cappuccino. >> in addition to the patrick mocha that sold exclusively at kaldis locations, its done wonders to up the profile. >> the power of someone elses brand when they have that great product, it makes it that much more sense. being able to get our chocol...

>> heres how it works with the patri . those sales belong to patric, the money sold at the bar belongs to them because they pay for the labels. >> they wanted for their stores kaldis specific packaging that looked like any other kaldis product, which made sense to me. the bars we sell to them are less expensive wholesale because theyve already paid for part of it, essentially. >> kaldis sells their beans and theres also trade involved. for these companies, agreeing to co-brand was as simple as a...

Schafley. >> the first brew of the day should be coffee. the relationship we have kaldis is the most significant and long lasting one weve had. >> the proof of the partnership is in the packaging. >> we wanted to make sure that it was very obvious that it was co-branded. >> both companies have made it very clear that kaldis coffee plus a local beer equals a quality product. >> it does have some kaldis elements. some of our swirls, mentions talks about kaldisen o the label itself. >> the relation...