Stores Kaldi News Today

>> it has a strong presence and whatever the other product is. >> when we sell them to our customers we mention kaldis but its a patric product. >> in addition to the patric mocha that is sold exclusively at kaldis, its done wonders to get the profile out. >> get the chocolate into the stores and have the customers taste it and become repeat customers. >> when it comes to financing, the models are relatively straightforward. >> the investment from both parties has never been a leading part of th...

Product. the relationship has been so successful that the seasonal brew consistently sells out. >> we get people to come in all the time that are so excited to know that schlafly is brewed there, their next coffee stout. i think it helps and benefits both of us. >> alan mcclure the owner of patric chocolate became one of kaldis partners after going to a coffee tasting. he suggested doing some co-branding of their own. >> i thought what if i did a white chocolate and put coffee in it. it was like...

Looked like any other kaldis product and that made sense to me. >> kaldis sells their beans to shafly for the stout. it was as sim as a handshake. >> if youre going to get into a co-branding situation, make sure its somebody that you know that you zblus getting the products launched took months of research and development, but these entrepreneurs say they believed in their partners and the products right from the start. >> you have to be able to say, even if you werent working together i would g...

These beers. >> have a lot more in common than you might think. >> makes craft chocolate, so chocolate from bean to bar. >> they embraced the concept of co-branding. >> were combining two brands together to help build a stronger presence. >> josh ferguson, the owner of kaldis coffee, he believes companies can create opportunities for each other. >> whoever youre co-branding with or what were co-branding on, we want it to be successful. and we like to push it, talk about it, promote it in our sto...

Round of coffee stout. so that makes us excited too. i think it helps, benefits both of us. >> the owner of patrick chocolate in columbia, missouri, became one of kaldis partners after going to a coffee tasting. he suggested doing co-branding of their own. >> theres no reason why we shouldnt be working with a coffee company on collaborating. i thought what if i did a white chocolate and put coffee in it. and it was something like a cappuccino bar. >> the result was two chocolate bars, each made ...

Is in the packaging. >> we wanted to make sure that it was very obvious that it was co-branded. >> both companies have made it very clear that kaldis coffee plus a local beer equals a quality product. >> it does have some kaldis elements. some of our swirls, mentions talks about kaldisen o the label itself. >> the relationship has been so successful that the seasonal brew consistently sells out. >> by customer demand, the popularity of the beer coffee stout landed it in the bottle. it was draft ...

>> heres how it works with the patri . those sales belong to patric, the money sold at the bar belongs to them because they pay for the labels. >> they wanted for their stores kaldis specific packaging that looked like any other kaldis product, which made sense to me. the bars we sell to them are less expensive wholesale because theyve already paid for part of it, essentially. >> kaldis sells their beans and theres also trade involved. for these companies, agreeing to co-brand was as simple as a...

Kaldis coffee has made co-branding part of his business strategy. he believes that can make business opportunities together. >> whatever were co-branding with and on wed like it to be successful. we like to push it talk about it promote it in our stores with wholesale customers. >> the companies have collaborated on half a dozen products. one of them is beer. >> one day we decided to combine two products we care about, coffee and beer and created the coffee stop. >> theyve worked with schlafly o...

Strong qualities presence, but a strong presence of what the other product is. >> at their locations, the packaging says kaldis and on the back, it mentions the chocolate. >> those same bars are also co-branded another way. >> when we sell them to our customers, we mention kaldis on the back, but its called mocha and cappuccino. >> in addition to the patrick mocha that sold exclusively at kaldis locations, its done wonders to up the profile. >> the power of someone elses brand when they have tha...

>> heres how it works with the those sales belong to patric, the money sold at the bar belongs to them because they pay for the labels. >> they wanted for their stores kaldis specific packaging that looked like any other kaldis product, which made sense to me. the bars we sell to them are less expensive wholesale because theyve already paid for part of it, essentially. >> kaldis sells their beans and theres also trade involved. for these companies, agreeing to co-brand was as simple as a handsha...