In the ever-evolving advertising landscape, Direct-to-Consumer (DTC) brands are revolutionizing Connected TV (CTV) advertising by applying their refined, high-performance marketing strategies from social platforms. Mike Hauptman of AdLib unveils how DTC brands are transforming CTV advertising, merging their tried-and-tested tactics with data-driven insights to engage audiences more effectively and precisely than ever.
Hunter Terry of Lotame discusses Amazon s new ad-supported Prime Video, which created an estimated 100 million-user advertising machine out of the gate, and he breaks down the reasons why brands shouldn t sleep on the powerful impact of Amazon s ad push.
With 55-60% of advertising dollars flowing to Amazon, Meta, and Google, streaming services need to be strategic and deliberate in how they differentiate their offerings not just to audiences but to the brands that support them. In this clip from Streaming Media Connect, ESHAP s Evan Shapiro and Atmosphere TV s Lana LoRusso discuss the challenges to stay ahead of the market in the competition for ad dollars and the creative ways Atmosphere TV positions its sound-optional venue-based platform to attract ad agencies.
Hunter Terry of Lotame discusses Amazon s new ad-supported Prime Video, which created an estimated 100 million-user advertising machine out of the gate, and he breaks down the reasons why brands shouldn t sleep on the powerful impact of Amazon s ad push.