Page 4 - Microsoft Audience Network News Today

With Netflix siding with Microsoft to launch an ad-tier on their platform, what is the tech company’s endgame in terms of the ad-tech space?

The conversation about brand versus demand marketing needs to change. Brands can’t rely on investing at the top and the bottom of the funnel and hope that everything connects. Here, we look at why marketers need to take control of the middle of the funnel to drive value.

Learn how to attract, convert and retain this new consumer.

Microsoft hopes to combine their audience intel and technology with Xandr’s powerful platform of assets.

Selected cryptocurrency exchange ads will now be able to run in the US on the Microsoft Advertising Search Network.

Microsoft Advertising is now available in 32 new countries across the Latin America (LATAM) and Asia Pacific (APAC) regions. Digital advertisers can scale their campaigns to additional global markets and reach new consumers who are using search to research products and make purchases.

Microsoft Advertising is now available in 32 new countries across the Latin America (LATAM) and Asia Pacific (APAC) regions. Digital advertisers can scale their campaigns to additional global markets and reach new consumers who are using search to research products and make purchases.

A handful of new additions this month will be warmly welcomed by Microsoft advertisers.

Check out Microsoft Advertising’s May product roundup with a recap of what’s recently been released.

/PRNewswire/ -- MatchCraft, a global leader in digital advertising technology, was again recognized by Microsoft Advertising, this time as the Global Rising...