Page 5 - Microsoft Audience Network News Today

/PRNewswire/ -- MatchCraft, a global leader in digital advertising technology, was again recognized by Microsoft Advertising, this time as the Global Rising...

Microsoft Advertising has expanded Automotive Ads placements and rolled out the open beta to all advertisers globally. More placements may help businesses like car dealerships get in front of more potential customers.

Previously, advertisers could only manage their Microsoft Audience Network campaigns via the associated interface or an API. Now, they can also manage them offline via the Microsoft Advertising Editor.

Microsoft also announced global availability of its Marketing with Purpose attributes, a pilot for multi-asset Audience Ads and greater support for Google Import.

LOS ANGELES, Feb. 11, 2022 /PRNewswire/ -- MatchCraft, a global leader in digital advertising technology, was recognized as the Rising Star of the Year by Microsoft Advertising at last night's

Search Engine Land is the leading industry source for daily, must-read news and in-depth analysis about search engine marketing.

Plus Microsoft Audience Network, Similar audiences and in-market audiences have been expanded.

After more than a decade leading Microsoft Advertising, Rik van der Kooi, the platform’s corporate vice president, announced his departure. Rob Wilk, vice president at Microsoft Advertising, will step up to lead the platform.

With the technology that Xandr will bring, Microsoft will be able to accelerate its delivery of digital advertising and retail media capabilities for an enhanced digital ad marketplace.

Microsoft has entered an agreement to acquire Xandr, a programmatic advertising marketplace, from telecommunications company AT&T. Xandr will...