Page 6 - Microsoft Audience Network News Today

Microsoft acquires AT&T’s Xandr unit to grow its advertising business - SiliconANGLE

The company also announced Audience Network updates, including support for Video Ads and Feed Ads in the Audience Network Planner and CPM pricing.

Also UGC spam, shopping policies, phone calls and more.

Similar Audiences and Google Merchant Center store importing are coming to Microsoft Advertising Microsoft Audience Network is also expanding to two new markets: France and Germany. George Nguyen on June 1, 2021 at 12:06 pm Microsoft Advertising will be rolling out Similar Audiences, the ability to import Google Merchant Center stores and an expansion of its Audience Network to include France and Germany, the company announced Tuesday. Similar Audiences rolls out domestically. The Simila...

Microsoft has announced its Advertising platform can now import Facebook Ads.

Advertisers can import up to 10,000 campaigns for each account.

Share: Microsoft is souping up its CDP. Advertisers using Microsoft’s year-old customer data platform – Dynamics 365 Customer Insights – to house their first-party data can now activate that data through the Microsoft Advertising platform, the company said Tuesday at its Business Applications Summit. The first-party segments can also be used to reach audiences through Facebook Ads and Google Ads. Microsoft Advertising houses two main assets. The first is the Microsoft Search Network, whic...

Advertisers can now bring their customer segments into Microsoft Advertising via a new integration And, customer match is now generally available to all advertisers on Microsoft’s platform. George Nguyen on May 4, 2021 at 11:00 am More A new integration between Dynamics 365, Microsoft’s customer data platform, and Microsoft Advertising is now available, the company announced Tuesday at its Microsoft Business Applications Summit. The integration enables advertisers to use their custom...

Plus, the state of agency professionals Kim Davis on April 5, 2021 at 10:00 am More Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and did you see any other bad April Fool’s Day jokes? We used to call them “beetles.” My dad had one when I was a kid. I’m...

Automotive search marketers can rejoice as Microsoft Advertising announced the pilot program for Automotive Ads yesterday morning.  “Automotive Ads are feed-based product ads where automotive marketers can upload all the attributes of their car inventory (make, model, year, trim, image, URLs, etc.) and showcase them on the Microsoft Bing.com SERP right rail, the Bing image results page, and native placements on the Microsoft Audience Network,” said the announcement.  Why we care. The pand...