Page 45 - Open Web News Today

PHOTO: supattra pongsuwan/EyeEm Goodbye, cookies. Hello FLoC? By now, marketers who rely on advertising and targeting through the Google machine likely know about the search giant’s plans for a third-party cookies alternative: the open-source Privacy Sandbox that intends to make cookie-tracking obsolete. Its built on anonymized group-targeting principles vs. individuals. Google calls these groups “Federated Learning of Cohorts,” or FLoC, where brands won’t be able to determ...

Taboola reports strong Q1 data ahead of SPAC merger Taboolas revenue in the first quarter of 2021 was in the range of $300 million to $303 million, beating the prior projection of $286 million. Israeli content recommendation company Taboola today announced strong preliminary results for the first quarter of 2021 ahead of its SPAC merger with ION Acquisition Corp. 1 (NYSE: IACA), (led by Jonathan Kolber and Gilad Shani), which will see it list on Wall Street, at a company valuation of $2.6 billi...

); //]]>//--> By John P. Mello Jr. Apr 20, 2021 4:00 AM PT DuckDuckGo has announced an add-on to the Chrome browser that blocks Googles new scheme to provide marketers with information for targeting advertising at Internet users. The scheme called FLoC -- Federated Learning of Cohorts -- is being tested in Chrome, in some cases without the knowledge of the browsers users. "If youre a Google Chrome user, you might be surprised to learn that you could have been entered automatically into Googles ...

Search: Permutive is powering the future of targeted advertising on the Open Web, today. With Permutive’s Audience Platform, advertisers for the first time gain access to all addressable consumers from premium publishers, achieving high-precision targeting while keeping everyone’s data safe. Image About the sponsor Permutive is powering the future of targeted advertising on the Open Web, today. With Permutive’s Audience Platform, advertisers for the first time gain access to all addr...

Google faces insider-trading claims over digital advertising The allegations were made as the US firm battles an antitrust lawsuit in the US over its digital ad role 12 April 2021 • 6:53am Google has been accused of insider trading in the digital advertising market in court documents which claim it ran a programme that allegedly gave it an advantage over rivals.  The tech firm - which is battling a US antitrust case over its alleged dominant position - is said to have run a scheme called ...

Users who visit publishers signed up to the SWAN, which is aiming to be operational this summer, will only be asked to consent to personalised marketing once – with their choice then carrying over to all the other websites involved.   With that privacy message publishers would be able, if they choose, to explain to their readers why personalised ads help them make money and fund more journalists – where at the moment this value exchange is never explained. A unique identifier enables the p...

Supreme Court hands Google a landmark win against Oracle over Java on Android Concluding a legal battle that had been going on for a decade, the US supreme court has ruled in favour of Google, allowing the reimplementation of APIs for furthering the cause of openness and interoperability. Sarthak Dogra | April 6, 2021 | Updated 13:00 IST (Image: Greg Bulla/ Unsplash) Highlights Oracle had alleged a copyright infringement on about 12,000 lines of code Google copied from the Java API. Google arg...

Jan 26, 2021 4:45 AM PT Google sent a shock wave through the advertising and publishing industries last year when it announced it planned to scrap third-party tracking cookies, which are an important tool for online marketers. Not to worry, the company announced Monday. It has a viable alternative in the wings. "It might be hard to imagine how advertising on the Web could be relevant, and accurately measured, without third-party cookies," Googles Group Product Manager for User Trust and Privacy...

Mar 15, 2021 12:36 GMTCrypto News Band Protocol collaboration with NEAR to increase transaction throughput and scaling. Developers will have access to decentralized oracle solutions for their Open Finance and Open Web needs. BAND has been listed on hitBTC, a move that is likely to jumpstart upswing toward $20. Band Protocol has announced a new partnership with NEAR, one of the leading decentralized application projects that execute on the ‘sharding’ technology. This collaboration will see a...

Margrethe Vestager issued the warning during an online event on Friday which was reported by Bloomburg. She said that an investigation was being carried out into the Google ads ecosystem. The EU had been investigating Googles data practices since 2019 and recently widened the scope of its probe to look at Googles plans to phase out third-party cookies. Ms Vestager has already slapped Google with billions of pounds worth of fines for breaching competition laws and thwarting rivals of shopping co...