Page 4 - Predictive Audiences News Today

All the latest martech and adtech news from Intuit, Mailchimp, InMoment, Zeotap, Salesforce, Nielsen, PubMatic, Contxtful, Neustar and MessageMedia

Latin American Audiences Deal for Comscore June 29 2021 Comscore has partnered with LatAm intelligence platform Retargetly to deliver what it says is the first cookieless targeting solution specifically tailored for the region. The agreement covers the key regional economies of Argentina, Chile, Peru, Colombia, Mexico and Brazil. Comscores AI-based Predictive Audiences solution analyses which contexts are most akin to Retargetly audiences so that the latter can be reached without the need for c...

Media planning and buying platform Comscore has partnered with conversion and audience analytics firm Spiketrap to expand Comscore’s contextual ad targeting solution for gaming.

/PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it is partnering...

ComScore Inc (NASDAQ: SCOR) collaborated with conversation analytics platform Spiketrap, to expand Comscore's Predictive Audiences ...

ITALY – Media evaluation firm Comscore has announced further improvements to its digital audience measurement tools in Italy. Comscore’s Mobile Metrix and MMX Multi-Platform tools will be expanded to measure the 35 to 44 and over 45 age groups. The expansion will allow publishers, advertisers and agencies to segment online consumers and understand how those age groups consumer online and video content across desktop computers, smartphones and tablets. The enhancements followlast month’s e...

Comscore Continues with Innovations in Italy Introduction of new products and developments to existing solutions in Italy mark expansion of measurement suite in key market for Comscore News provided by Share this article Share this article MILAN, April 23, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, again showed its continued dedication to innovations in one of its key markets, Italy. Following the expansion ...

Samsung, Target, Lazada and Estee Lauder,  Insider launches a new design system that delivers an intuitive, consistent, and delightful experience for enterprise marketers building cross-channel experiences SINGAPORE, Feb. 18, 2021 /PRNewswire/ --   Insider—the worlds first integrated Growth Management Platform—today announced the launch of its new design system. Enterprise marketers can build delightful one-to-one cross-channel journeys on an intuitive and consistent platform and speed up...

Share on Comscore is giving advertisers in Europe the opportunity to use audience targeting without relying on cookies, harnessing GDPR-compliant solutions that leverage context instead. The company claims its Predictive Audiences offering is the first-cookie-free audience targeting solution for connected TV in Europe. The product can also be used for advertising on desktop and mobile. It will help marketers to extend their linear campaigns into the premium digital video sphere. Predictive Audi...

Comscore Brings Cookie-Free Connected TV (CTV) Audience Targeting To Europe With Predictive Audiences Comscore brings its patent-pending Predictive Audiences solution to the UK and Germany, with the industrys first European CTV viewership audiences RESTON, Va., Feb. 4, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR) is excited to announce the expansion of Predictive Audiences - the industrys first cookie-free, GDPR-friendly targeting capability that enables advertisers to reach audiences based on ...