📰 Provocative Planning News
Provocative Planning News Today
Fast, Ad-Free News Updates
Stay updated with breaking news from Provocative Planning. Real-time updates on events, politics, business and more.
December 7, 2023
Formerly APAC growth strategy partner.
June 20, 2023
/PRNewswire/ -- Wavemaker China, one of the leading media agencies in China, announced today a new and powerful business architecture, with strategic teams and...
May 30, 2023
Little Black Book, Former MD, Rathakorn Surbsuk, joins GroupM Nexus as head of Finecast in Indonesia, Thailand and Vietnam
May 2, 2023
Little Black Book, Clients include Mondelez, Colgate-Palmolive and AXA
March 21, 2022
The WPP agency will be responsible for media planning and buying across North America and EMEA.
February 10, 2021
Maximize: part of a wider Wavemaker effort to fuse human and artificial intelligence Wavemaker has completed the roll-out of Maximize, its cloud-based tool that uses artificial intelligence to create complex media plans within minutes. Driven by AI and machine learning, Maximize takes and analyses data from global and local sources, including clients’ first-party data, Group M’s LivePanel and Wavemaker’s own “Momentum” data. Media planners have been trained to input key informati...
February 9, 2021
Powered by AI and data, Maximize allows end-to-end planning for fragmented target audiences 09 Feb, 2021 - 05:16 PM IST | By indiantelevision.com Team NEW DELHI: To address the complexities that media planners and clients face today as a result of increasing audience fragmentation, Wavemaker has introduced a first-of-its-kind AI-powered media planning platform called Maximize. The network has rolled out the product globally, allowing planners to create media plans that r...