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Wavemaker lifts veil on AI media planner Maximize | Advertising

Maximize: part of a wider Wavemaker effort to fuse human and artificial intelligence Wavemaker has completed the roll-out of Maximize, its cloud-based tool that uses artificial intelligence to create complex media plans within minutes. Driven by AI and machine learning, Maximize takes and analyses data from global and local sources, including clients’ first-party data, Group M’s LivePanel and Wavemaker’s own “Momentum” data.  Media planners have been trained to input key informati...
United Kingdom Toby Jenner Stephan Bruneau Groupm Livepanel Provocative Planning Wavemaker Ai Media Planner

Wavemaker rolls out multi-audience planning platform Maximize

Powered by AI and data, Maximize allows end-to-end planning for fragmented target audiences 09 Feb, 2021 - 05:16 PM IST     |     By indiantelevision.com Team     NEW DELHI: To address the complexities that media planners and clients face today as a result of increasing audience fragmentation, Wavemaker has introduced a first-of-its-kind AI-powered media planning platform called Maximize. The network has rolled out the product globally, allowing planners to create media plans that r...
Toby Jenner Stephan Bruneau Stephan Pretorius Provocative Planning Media Planning Tools Audience Fragmentation

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