Are Super Bundles the Future of Subscription-Based Streaming?
Churn is an unavoidable fact of life for streaming services, and much of the strategic thinking that goes into trying to make SVOD profitable focuses on how to minimise its impact, whether by offering more content, incorporating ad tiers, or entering into various bundling scenarios. So whats working in 2024 and what isnt? Five leading M & E analysts-ESHAPs Evan Shapiro, Ericksons Paul Erickson, Dataxis Ophelie Boucaud, TVREVs Alan Wolk, and Hubs Jon Giegengack-discuss current strategies to ward ...
Source: streamingmediaglobal.com