Page 8 - Reality Software News Today

What are some of the best practices for evaluating streaming tech vendors? Nadine Krefetz of Reality Software discusses the various factors at play in making these decisions with LaShawn McGhee of Revry, Rob Collins of Starz, and Anil Malhotra of Bango in this clip from Streaming Media Connect 2023.

Personalized data is critical to video content monetization, whether in a subscription-based environment or an ad-driven FAST channel. Coming at the topic from both angles, Starz Rob Collins and Revrys LaShawn McGhee discuss their organizations strategies for leveraging personalized data in this clip from their panel at Streaming Media Connect 2023.

How are studios leveraging scene-by-scene content analysis to improve ad specificity and targeting, and how effective are current implementations? WarnerMedia former VP Byron Saltysiak, Play Anywheres Pete Scott, Qonsets Jesse Redniss, and MagellanTVs James Lauzun discuss in this clip from Streaming Media East 2023.

Leon Huang, Senior Director of Sports, Media, and Entertainment at SAP, discusses the ethical and legal implications of AI for the media and entertainment industry which are addressed in the sinister Netflix Black Mirror episode Joan is Awful, and what steps might be taken to establish ethical standards and transparency around the use of AI in media.

Generative AI is a game-changer for all sorts of businesses, and how to leverage it is a key strategic and technical concern for a range of streaming organizations looking to monetize their content and operations. Darcy Lorincz of Barrett-Jackson Auction Company, C.J. Leonard of Mad Leo Consulting, and Reality Softwares Nadine Krefetz explore generative AIs current and imminent impact in this clip from their panel at Streaming Media Connect 2023.

Recently I caught up with Scripps Networks Senior Director of Product Yazmin Wickham to get a better sense of the role a Director of Product plays in developing and managing UX at a diversified media company in the OTT and CTV universe. I learned how Scripps approaches the viewer experience, both in AVOD and SVOD models, and attempts to deliver as consistent an experience as possible across a wide array of platform, and the challenges and advantages of maintaining a unified (or nearly unified) t...

Recently I caught up with Scripps Networks Senior Director of Product Yazmin Wickham to get a better sense of the role a Director of Product plays in developing and managing UX at a diversified media company in the OTT and CTV universe. I learned how Scripps approaches the viewer experience, both in AVOD and SVOD models, and attempts to deliver as consistent an experience as possible across a wide array of platform, and the challenges and advantages of maintaining a unified (or nearly unified) t...

Building a sound app development strategy well-matched to brand and content is critical to creating a CTV experience that sticks. Scripps Networks Yazmin Wickham, Norigin Medias Ajey Anand, Atmosphere.TVs Zach Hobbs, and Reality Softwares Nadine Krefetz discuss what works and what doesnt as well as the ongoing work involved in this clip from their panel at Streaming Media East 2023.

CDN77s Juraj Kacaba sits down with Tim Siglin to discuss low-latency streaming and the edge in this interview from Streaming Media East 2023.

Tim Siglin of Help Me Stream Research Foundation sits down with Daniel Alinder of Vindral to discuss latency, sync, 8K, and Vindral in this Streaming Media East 2023 interview.