Recently I caught up with Scripps Networks Senior Director of Product Yazmin Wickham to get a better sense of the role a Director of Product plays in developing and managing UX at a diversified media company in the OTT and CTV universe. I learned how Scripps approaches the viewer experience, both in AVOD and SVOD models, and attempts to deliver as consistent an experience as possible across a wide array of platform, and the challenges and advantages of maintaining a unified (or nearly unified) text stack across the board.
Building a sound app development strategy well-matched to brand and content is critical to creating a CTV experience that sticks. Scripps Networks Yazmin Wickham, Norigin Media s Ajey Anand, Atmosphere.TV s Zach Hobbs, and Reality Software s Nadine Krefetz discuss what works and what doesn t as well as the ongoing work involved in this clip from their panel at Streaming Media East 2023.
Streaming Media s Tim Siglin sits down with System 73 s Daniel Perea Strom to discuss improving content delivery in this exclusive interview from Streaming Media East 2023.
Streaming Media s Tim Siglin sits down with Rob Collins, Director of Software Development at Starz, to discuss streaming app development and delivery in this exclusive interview from Streaming Media East 2023.