Solan Strickling News Today

The CTV viewing experience continues to evolve as new UX developments arise. Still, many experts and users agree that the experience is essentially broken, with too much choice and too little personalization as users #1 complaint, far from where it needs to be. According to Google TV Senior Director of Engineering Shobana Radhakrishnan in her Streaming Media Connect Keynote, the critical challenge is understanding what viewers want and letting that drive other decisions.

What does the data tell us about OTT consumer preferences and trends, and how can platform providers interpret it to improve reach and reduce churn? ESHAPs Evan Shapiro, Hub Entertainment Researchs Jon Giegengack, and Erickson Strategys Paul Erickson discuss in this clip from their panel at Streaming Media Connect 2023.

How much choice is too much choice for OTT media and entertainment consumers? Is content and channel overwhelm ruining the user experiences for OTT audiences who just want to find something to watch? And is more bundling the solution? Find out what Media Cartographer Evan Shapiro and Applicaster Co-founder Jonathan Laor have to say on the subject in this clip from Streaming Media Connect 2023.

How do you measure whats working and what isnt in OTT user experience design? Vevos Eileen Jackson, Hartbeats Solan Strickling, and Philos Thijs Lowette identify their UX KPIs of choice in this panel from Streaming Media West 2022.